Friday, November 12, 2010

An engaging guest speaker

Kids are jaded when it comes to marketing messages: They see 10,000 ads a day and know when they are being sold to. That's why I liked the approach from the presenter from The Art Institutes.

She came in and basically said, "My school isn't cheap - but you'll get hired. Here's the cool stuff we do." Her entire presentation was visual, and relevant - and the students who chatted away during her talk were discussing her material.

She had the formula for connecting with kids down cold: Be honest, visual, relevant and real. Nicely done!

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